Should Web Accessibility Be a Priority in 2022?
There has been tremendous advancement in the concept of social responsibility of corporate entities in today’s modern world. This is because there are immense benefits of an inclusive society in which all members have easy and equal access to information, opportunities, and a platform to actively contribute to the advancement of society.
With technology and particularly the internet playing a central role in the advancement of all facets of human life, it is imperative for all members of society to get equal, unrestricted, and convenient access to informational resources. The following is a detailed breakdown of why web accessibility should be your priority in 2022.
Optimize User Experiences
In this age of information, websites are indispensable tools for establishing online presence and visibility for better business outcomes. As such, it is the responsibility of all organizations and business entities to ensure that all users and potential clients who visit their website have a pleasant experience.
Websites should be convenient and easy to use to enable the sites’ visitors to derive optimal value from them. Entities should ensure high accessibility of their websites by incorporating accessibility such as supporting screen readers, providing closed captions, and designing highly readable text to meet everyone’s needs with varying levels of access to the content.
By providing an accessible website, you will be able to facilitate a smooth and pleasant user experience for everyone in your audience thus maximizing the value of your content.
Build an Inclusive Community
Besides advertising and trying to convert traffic into actual product sales, websites also serve as an extended community platform for people who love and support your business brand. The goal of any business is to have as many people in this community of dedicated fans who subscribe to the business’s philosophy.
By optimizing the accessibility of your website, you will be able to attract a larger audience. If they also happen to love what your business stands for, they will become ardent members of your brand’s community. And thus, providing your business with a vibrant, inclusive, and more diverse community.
Expand Your Brand’s Awareness
Brand awareness and recognition are key determinants of any business’s or organization’s success. This is because it forges a solid and distinctive identity for the business that customers constantly associate with its products. By improving the web accessibility of your site, everyone is able to interact with your business without barriers.
In the course of this interaction, you will recruit more people to be supporters of your business and, in turn, they will generate leads to other customers. That will help to spread awareness of your brand and more people will be able to recognize its products and services. Consequently, this will have a considerable positive impact on your profitability as consumers can effortlessly buy products from providers they support.
This will increase your total revenues and help you realize higher profit margins helping fuel the growth and expansion of your business.
Get a Head Start in Your Respective Market
Businesses that quickly adapt to the changing business environment by adopting and implementing best practices are the ones that remain ahead of the competition. This is because society is more conscious and aware of individual rights. So, people are increasingly choosing to associate themselves with businesses that demonstrate an appreciation for matters such as inclusivity and social responsibility.
Therefore, if you want to gain a competitive advantage over other businesses in terms of reputation and revenue, it is important to improve the accessibility of your website. By supporting assistive technologies like text-to-speech output, captioned videos, and screen readers, your site will be identified as an accessible one. As a result, it will attract more users.
You will have a larger customer base that will allow you to make more sales that will increase your revenue. You will also be able to avoid litigation for having an inaccessible website or product, which will protect the reputation of your business as one that is highly cognizant of all its customers’ needs.
Achieve Better SEO Rankings
All search engines on the web recognize the importance of web accessibility. They understand that it is a vital part of their social responsibility to users and hence strive to follow ADA guidelines. This includes popular search engines on which users search for websites that fulfill their specific information or product needs.
The implication of this is that for your website to achieve better SEO and page rankings, it should meet Web Content Accessibility Guidelines (WCAG). A majority of what search engines look for when ranking a website aligns with much of the same types of content referenced in accessibility guidelines. For example, search engine optimization and accessibility practices both include headings, alternative text, descriptive link text, and page titles.
Therefore, to realize the benefits of high SEO rankings such as higher online visibility, increased web traffic, and conversion to actual sales, you should strive to make your website as accessible as possible.
Web Accessibility Should Be on Your Business’s To-do List
It is crucial for all website owners to understand that improving the accessibility of their sites and content does more than boost their sales and profitability. It also helps establish their reputation as entities that care about the needs of each and every member of society.
Boosting your web accessibility by equipping your site with assistive technologies and functions helps to fulfill your social responsibility as a business. Therefore, you should prioritize increasing your site’s accessibility this 2022 to ensure better business outcomes.
Making your website accessible can be a delicate process. If your company needs help, Diamond can create digital experiences that are visible, usable, and accessible to everyone. Visit our contact us page to chat with an expert about web accessibility.